Building Gen Z’s Biggest Brands

Understanding Gen Z

Creative Strategy

Moving At The Speed Of Culture

It is impossible to keep up with the speed of culture and all its demands. 40% of all global consumers are Gen Z and there is a place for working in real time. Brands, artists, alike are all eager to make connection with this generation. I am here to help foster this connection from campaigns, activations, to fostering long term brand loyalty. This is a realm where partnerships and data-driven campaigns create and connect cultural trends.

Samii