“I’m With The Birds”: Ralph Lauren and Billie Eilish Reimagine Timeless Design

There are moments when fashion stops following trends and instead becomes a movement. The Birds of Feather capsule collection marks one of those moments—a bold collaboration between Ralph Lauren and Billie Eilish that fuses artistic rebellion with timeless design.

More than just a moment in fashion, Birds of Feather invites a new kind of relationship between brand and consumer—one where collaboration goes beyond aesthetics and into shared values. It signals a future where creatives like Billie Eilish are not just faces of campaigns but voices in the design process, shaping collections that reflect a more profound cultural shift. With this capsule, Ralph Lauren continues to evolve—not by abandoning our roots but by growing new branches that speak to the world we live in now.

At Ralph Lauren, we believe true style is not just about what you wear but about what it represents. This collection embodies that philosophy: clothing designed not just to be seen but to say something. Billie Eilish brings her unmistakable creative voice to a capsule that speaks to a generation demanding more from their fashion—individuality, integrity, and consciousness.

From the first stitch to the final silhouette, Birds of Feather is rooted in purpose. The collection features gender-neutral thermals, relaxed cargo shorts, reimagined streetwear tees, and a standout corduroy flat cap—all crafted with a shared commitment to sustainability. Each T-shirt is made from 100% recycled cotton, printed with non-toxic dyes and water-based inks. Even the water used in production is recycled and treated for safe discharge—because we believe that responsibility should be as embedded in our clothes as the threads themselves.

This is not just a collection—it is a call to design differently. It is a statement to the industry that circular fashion is not a trend but a necessity and that longevity in style must go hand in hand with longevity for our planet.

Billie’s fingerprints are all over this collaboration—not only in the visual language but also in the energy it carries. Billie brought her vision to the collection not just as a collaborator but as a co-creator. Her influence lives in the silhouettes, the fabric choices, and the nostalgic colors. It is expressive but grounded. Soft with structure. Undeniably cool. Most importantly, it is made with care—for the wearer and the world around them. It is unapologetic, introspective, iconic, and, like Ralph Lauren, made to last.

In a world where fast fashion floods timelines and landfills, Birds of Feather offers an alternative: garments that resonate with meaning, designed to be worn, shared, reimagined, and loved across lifetimes. It is for those who see style as a form of self-expression and an act of care.

This exclusive online collection is available only at RalphLauren.com. It is not mass-produced, and it is not meant to be. It is intentionally limited and designed with the same reverence for detail, craft, and consciousness that defines our brand.

As we launch Birds of Feather, we invite our community to embrace fashion that dares to do more. Wear pieces that reflect who you are and what you stand for. Billie Eilish and Ralph Lauren share a vision for the future—where individuality is honored, the planet is protected, and our clothes carry meaning far beyond the seams.

This is a new chapter. And we are writing it together.